We developed the Live It! series as a way for credit unions to differentiate themselves from other financial institutions. This series promotes the 7 Cooperative principles that expound on the value of membership and rewards and liberties of ownership. Credit unions have long been looking for a convincing message to shout from the rooftops. What better way than to employ the very principles that are at the foundation of credit unions and other cooperative businesses.
The Live It! Series is composed of 8 campaigns; one campaign for each of the 7 principles, and one overview campaign. Please take a look at the campaign materials by visiting our website for a closer look. It is a simple, cost-effective, and professionally designed package to bring this important message to your member owners.