Cooperative Principles Put Into Action

Live It! The 7 Cooperative Principles

We developed the Live It! series as a way for credit unions to differentiate themselves from other financial institutions.  This series promotes the 7 Cooperative principles that expound on the value of membership and rewards and liberties of ownership.  Credit unions have long been looking for a convincing message to shout from the rooftops.  What better way than to employ the very principles that are at the foundation of credit unions and other cooperative businesses.
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The Live It! Series is composed of 8 campaigns; one campaign for each of the 7 principles, and one overview campaign. Please take a look at the campaign materials by visiting our website for a closer look. It is a simple, cost-effective, and professionally designed package to bring this important message to your member owners.