In a time when many credit unions seem to have resigned themselves to sticking with “bank‐lite” strategies that do little more than copy the guy down the street, perhaps a new index is one way to tweak the mindset. Much more than a marketing campaign to promote the credit union difference, a Cooperative Score could help underscore and reinforce the strategies that drive both institutional design and day‐to‐day execution.
So what’s your Cooperative Score?
And is it anything you can brag about?
See how your credit union stacks up. The Co-operative Alliance has established identifying characteristics of cooperative organizations by listing seven principles that define them. Below are the seven principles as well as some indicators on how well you honor these principles at
your credit union. This is just a self assessment. There could be other programs or activities in your credit union that fulfill these principles.